Ability to have the drill through in any tools where there is the Variance showing.
under review
H
Helen
Initial suggestion came internally, but ISM starting to ask clients for their thoughts. Whereever there is 'variance' data (e.g YOY Revenue, Business Pick Up) to be able to drill through to see the changes in revenues and %.
As ISM is asking on calls if this would be useful to clients, majority are saying yes (Aimbridge properties, Valor properties). I think this will build momentum.
Entered by Helen Taylor
H
Helen
Update from Stuart Carter (Mercure Manchester Picadilly, Aimbridge EMEA)
Regarding the drill-through on the variance column, I’ve given it some further thought. Since year-on-year event comparisons will likely involve a different business mix, aside from a few repeat bookings, I think a direct event-level breakdown might not be as insightful. This can looked at manually comparing events year on year at a quick glance with the current format.
A more useful approach could be tailoring the variance breakdown to highlight differences across key revenue segments. For example, showing where we’re up or down in Room Hire, Tea & Coffee, Lunches, Dinners, etc., compared to the same period last year.
From a forecasting and profitability standpoint, this is how we currently analyse our data, by segmenting revenue daily and weekly. Presenting the variance in this format would significantly streamline reporting processes and make it easier to identify shifts in margin-driving segments.
It would also offer quick insights into changes in event type, for instance, whether there’s been an increase in banquet-style events versus dry hire. This makes it much easier to understand what’s driving performance variances and where to focus to improve profitability.
K
Kelly.Calvo@IDeaS.com
under review